Simms Fishing Products is one of the few fly fishing companies that is actually growing in a down economy; their expansion into the conventional fishing market has largely been a success, and their clothing lines have expanded and sold well.
Simms 2012 Guide Wader
R.L. Winston took the cover off three new rod lines last year, so this season they have kept it simple, expanding the BIIIx into a line of five-piece models but otherwise leaving their lines unchanged. As always the boron-heritage lines from Winston are powerful lifting rods, but with the IIIx iteration they have also dialed in the tips, resulting in a smooth, hard-charging caster's rod. Both the 10- and 12-weights are especially excellent striped bass, large permit and tarpon sticks.
.... But I will say there is none better. And he never takes fake shots. DON'T MISS HIS SHOW!