School Days at Orvis
- By: Fly Rod and Reel
Orvis and Trout Unlimited are partnering to offer a new industry event to introduce new fly fishers to the sport of fly fishing—Fly Fishing 101. Never before has there been such an organized effort across so many locations to give new fly fishers a chance to learn the great sport of fly fishing free of cost. “Newcomers to fly fishing are often intimidated with casting and other elements of getting started in the sport. The Fly Fishing 101 event will help participants learn fly fishing basics in an easy, non-threatening way,” said Tory Myler, Orvis Retail and Wholesale Marketing Manager.
Every Saturday in July 2010 from 9 a.m. to 12 p.m., participating Orvis stores and dealers will offer free fly casting classes and free classes on rigging a fly rod and reel outfit. Upon completion of the courses, every participant will receive a $15 Orvis savings card and a certificate for a free membership to Trout Unlimited—a $35 value. Volunteers from Trout Unlimited will be on hand at select locations to aid with the instruction. “Fly fishers are a significant part of Trout Unlimited’s membership because of our mission to protect, conserve and restore coldwater fisheries and their watersheds in North America. Our volunteers are excited to help newcomers learn and enjoy the sport of fly fishing,” said Christopher Anderson, Trout Unlimited.
All ages and beginning skill levels are welcome to attend the Fly Fishing 101 event. Space is limited. RSVP with one of the participating locations to reserve your space. Visit www.orvis.com/flyfishing101 to find a location near you.
Orvis, the oldest continuously operated catalog company in the country, has been the premier outfitter of the distinctive country lifestyle and sporting traditions since 1856. The company’s international headquarters for its mail order, e-commerce, retail, and wholesale businesses are in Manchester, Vermont.