Ross Worldwide Adds to Essence Fly Rods

Ross Worldwide has again expanded the Essence rod series with the addition of a 486-4, 490-4, 890-4 and 1090-4 in each of the th

Ross Worldwide Essence Rods

Ross Worldwide has again expanded the Essence rod series with the addition of a 486-4, 490-4, 890-4 and 1090-4 in each of the three Essence series, FS, FC and FW. Ross Worldwide worked with Mel Krieger, one of the worlds finest fly casters and instructors, on the development of the Essence series rods. All three series are manufactured with a Ross Exclusive' proprietary graphite design, resulting in rods that are smooth casting, sensitive and precise. The Essence series fly rods carry line effortlessly when casting in close, or reaching out to far away targets. All three series are powerful and sturdy, yet light enough to minimize fatigue.

The Essence series fly rods have been assigned graphite designations of R-1, R-2 and R-3 to highlight design differences. While the fundamentals of each series remain true to the design, a higher numbered R-Value indicates a slightly more progressive action. All three series are 4-piece rods that ship complete with a rod sock and rod case. The three Essence rod series are priced at just $99.00, $149.00 and $199.00.

Additional sizes in each Essence series will be available in Fall 2008.

For more information about these new rod series, please contact the Ross factory at 970-249-1212 or visit the company online at

Other Company News

Ross Hauck and his wife Susie founded Ross Reels USA in 1973. Susie had a love affair with life and a true appreciation for each day having battled breast cancer for nearly nine years. In 2002 she lost her fight, but the Ross Reels family carries on her mission of helping to find a cure for breast cancer. In honor of Susies unbelievable spirit and passion for life, Ross Reels USA continues to produce limited edition series under the Reel in a Cure' name to help support the Susan G. Komen Breast Cancer Foundation in their fight to eradicate breast cancer as a life threatening disease. This years offering is incredibly special as Ross is also celebrating their 35th anniversary. Ross will be offering a very limited series of pink Rhythm fly reels that are individually numbered and engraved with both the Komen signature ribbon and a 35th anniversary logo. These reels are available through any authorized Ross dealer, but the numbers are very limited! Ross Reels USA will donate $7,500 to the Susan G. Komen Breast Cancer Foundation from the sale of this series. Additionally, individual reels will be donated to the International Women Flyfishers, The Pink Tie Affair (a fundraiser for the Komen Foundation), Casting for Recovery and Reel Recovery to help raise money for these terrific organizations.