Reel in a Cure Outfits

  • By: Fly Rod and Reel
Pink Rod-Reel Outfit Final.JPG

Susie Hauck, co-founder of Ross Reels USA / Ross Worldwide Outdoors, had a love affair with life and a true appreciation for each day having battled breast cancer for nearly nine years. In 2002 she lost her fight, but the Ross family carries on her mission to find a cure for breast cancer. In honor of Susie’s unbelievable spirit and passion for life, each year Ross produces a special edition series under the “Reel in a Cure” name.  Proceeds from this series will go to support the Susan G. Komen Breast Cancer Foundation in their fight to eradicate breast cancer as a life threatening disease.

This year’s series is a limited run of 200 “Reel in a Cure” Pink Fly Fishing Outfits. Included in this outfit are the following “Komen Pink” items:

- Airius #2 Fly Reel engraved with the Komen Ribbon
- Essence FW 586-4 Fly Rod
- Rod/Reel Case

These outfits can be purchased from any authorized Ross dealer. The retail price for these outfits will be $399.00. This is an incredible value; with savings of more than 25% if these items were purchased separately. Not to mention, only 200 total units will be made!

Ross will donate $10,000 to the Susan G. Komen Breast Cancer Foundation from the sale of these outfits. Additionally, individual outfits will be donated to the International Women Flyfishers, The Pink Tie Affair / Race for the Cure (fundraisers for the Komen Foundation), Casting for Recovery and Reel Recovery to help raise money for these terrific organizations.

Breast cancer is a disease that has touched every person in some way and Ross Reels USA / Ross Worldwide Outdoors is committed to doing its part to raise awareness and help find a cure. For more information about this series or other to learn about other ways to support the Susan G. Komen Breast cancer Foundation, please visit the Ross website at

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