Museum Honors Casting for Recovery

  • By: Fly Rod and Reel

When The American Museum of Fly Fishing ( decides to honor a national non-profit breast cancer support organization, there’s an obvious question – what’s the connection? The connection is about helping survivors--one woman at a time. It’s about the importance of volunteer service and of the “human conservation” that Casting for Recovery’s mission espouses.

That is why the Board of Trustees at the American Museum of Fly Fishing has announced that Casting for Recovery (CFR) and its volunteers will be the recipient of the 2010 Heritage Award, an award honoring those whose commitment to the sport of fly-fishing sets a standard to which all should aspire.

“Since 1997, the Museum regularly recognizes an individual or organization that, through fly fishing, has made a difference in peoples’ lives, and there could be no better qualified candidate than Casting for Recovery,” said Jim Heckman, President, AMFF Board of Trustees. Supporting breast cancer survivors through a program that combines fly-fishing, counseling, and medical information, Casting for Recovery’s two-and-a-half day retreats are offered at no cost to women at any stage and age of breast cancer treatment and recovery. Since 1996 CFR has served more than 4,000 women with the help of 1,500 volunteers who serve as instructors, counselors, and medical personnel. Fly-fishing may appear to be the topic of the day, but helping survivors is the underlying focus.

On April 29, 2010, Museum trustees, members, and guests will gather with Casting for Recovery staff, trustees, and volunteers at the Yale Club in New York City to celebrate the past fourteen years of a program which provides a “life-changing” experience and offers the opportunity for the many participants – and their families – to learn about the special heritage and giving spirit of a great American sport. “Every day we get notes, emails, and letters from women who tell us that their CFR weekend was life-changing in many ways,” states Lori Simon, CFR Executive Director. “They talk about sharing stories with long-time survivors and ladies still in treatment, being cared for by amazing volunteers, the incredible fun of learning to fly fish and having anxieties and everyday stresses fade away in the roar of the river. Beyond the fun of the fishing itself, the weekend teaches women that they are stronger than they thought.

One recent participant said it best: ‘I will always be grateful to CFR for that weekend and for the lessons learned, not just in fly-fishing but in life.’”

Casting for Recovery will schedule 45 retreats in 30 states in 2010, serving women across the country. Numerous medical and psychosocial professionals and institutions consider Casting for Recovery one of the leading programs providing support for women with breast cancer. Sister organizations operate programs in Canada, the U.K./Ireland, and New Zealand. Their leading national supporter is The Hartford (, a Fortune 100 company that is one of the nation’s largest financial services and insurance companies and a leading provider of investment products, life insurance and group benefits; automobile and homeowners products, and business property and casualty insurance; national supporters include Brookdale Senior Living – West Division (, whose mission of enriching the lives of those they serve with compassion, respect, excellence, and integrity is the source of their strong support; and Under Armour® (, a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories, whose “Power In Pink” program is an effort to help educate women about the important link between physical activity and winning the battle against breast cancer.

Casting for Recovery is supported by generous donations from many other individuals, foundations, and corporations. Casting for Recovery is a 501(c) (3) non-profit organization. For more information about the program, please visit or call 802.362.9181.